EXPERIENCE
Sol de Janiero
Creative Director, Americas
from 07.2025 to current
Comply with global brand guidelines in the execution of 360 campaigns within the region
Intake regional requests from Americas Commercial Leads and partner with Global Creative Leads to strategize, plan, and execute adaptations
Ensure new hires and agency partners adopt brand codes and design direction effectively
Concept, develop, and execute region-specific programs originating solely within the Americas
Oversee adaptations of creative assets for product launches, seasonal campaigns, and repromotes according to global brand guidelines
Provide ongoing support for creative needs tied to new markets and regional opportunities
Lead the development, maintenance, and release of 2D artwork for Americas VM; manage a team of 2D designers and print production artists
Adapt creative across a variety of fixture formats, ensuring alignment across assortments and display types
Enhance workflow and approval processes in partnership with the VM Director, Copywriters, and PMO
Oversee all regional creative output and directly manage the Americas Creative Team supporting SDJ.com, Amazon, retailer.com, and B&M
Collaborate with Project Managers to assign work, ensuring creative aligns with objectives and strategic intent before routing for review
Vet, manage, and train all teams in adopting brand guidelines and maintaining creative consistency
Foster a collaborative environment that aligns creative with marketing goals, encouraging teams to take pride in their work across all channels
Liaise with global teams to ensure Americas priorities are reflected in global directives and proactively anticipate regional needs
Mentor and inspire teams to think expansively and creatively
Champion problem-solving and a solutions-focused mindset
Ensure timely delivery of creative and manage expectations across stakeholders when timelines are compressed
Allow appropriate review time for Global Creative Leads on regionally generated work where adaptations require it
Confidently lead multiple fast-paced work streams
Sol de Janiero
Associate Creative Director
from 05.2023 to 07.2025
Develop creative concepts and content to support brand initiatives including new product launches, seasonal campaigns, product promotions and ongoing support of e-comm and
in-store global initiatives
Deep dive into marketing objectives, product insights and target audiences to translate product positioning, consumer trends, and offline/online consumer behavior into effective creative ideas and concepts
Show leadership in executing fresh, innovative concepts that enhance response strategies and achieve campaign, launch and brief objectives
Stay on top of all trends and use performance driven datafor the industry, the audience and channel to optimize content to meet audiences in current market trends
Guide, lead, and mentor creative staff—clearly articulate feedback and provide thoughtful and actionable direction that elevates the work—providing context and insights that inform the creative process
Meet all timelines and ensure delivery of creative executions for stakeholder review(s)
Manage expectations cross-functionally when timelines are not favorable to proper processes and executional standards
Work very closely with senior art directors, photographers, and producers to approve details of shoots to ensureexecution remains true to concept, vision and brand goals
Indie Lee
Creative Director
from 09.2022 to 03.2023
Manage the creative process from concept to completion
Ideate and direct all product launches and activations across all brand and partner retailer platforms
Refresh existing collections to fit into updated brand aesthetic
Supervise all work completed by the creative department
Set project deadlines and content goals to translate marketing objectives into clear creative strategies
Oversee deliverables, timelines and creative budgets
Work closely with multidisciplinary project teams, particularly social and web teams, to deliver brand appropriate content
Ensure visual communication and brand standards are met in every iteration of visual communication
Review work, troubleshoot and provide feedback to all third party creative agencies
Director, mentor and cultivate the career development of the creative team
Develop a library of brand appropriate model and still life photographers, product and hair stylists, video editors and freelancers
Produce photo shoots including talent research, location scouting, budgets and contracts
dpHUE
Creative Director
from 05.2021 to 09.2022
Redefine the brand’s visual language to a modern and approachable hair care line with new creative content
Manage the creative process from concept to completion
Ideate and direct all product launches and activations across all brand and partner retailer platforms
Refresh existing collections to fit into updated brand aesthetic
Supervise all work completed by the creative department
Set project deadlines and content goals to translate marketing objectives into clear creative strategies
Oversee deliverables, timelines and creative budgets
Work closely with multidisciplinary project teams, particularly social and web teams, to deliver brand appropriate content
Ensure visual communication and brand standards are met in every iteration of visual communication
Review work, troubleshoot and provide feedback to all third party creative agencies
Director, mentor and cultivate the career development of the creative team
Develop a library of brand appropriate model and still life photographers, product and hair stylists, video editors and freelancers
Produce photo shoots including talent research, location scouting, budgets and contracts
Estée Lauder Companies, Origins
Freelance Design Consultant
from 08.2018 to 11.2020
Adapted all global beauty campaigns for the North America
region: in-store, print and digital market use
Ideated and directed any additional campaigns and
activations as needed for market
Ensured all creative is rooted in brand equity and strategy utilizing global brand guidelines
Standardized creative execution and implementation across outside vendors to ensure brand integrity
Oversaw coordination of all needs for print production and any recurring photo shoots
slover [AND] company
Managing Director
from 05.2016 to 07.2018
Analyzed market positioning and undertake competitive research
Managed multiple clients and workflow, from intake to ongoing relationship management
Communicated pertinent project information to design team
Produced photo shoots including talent research, location scouting, client budgets and contracts
Developed merchandise and promotional programs for
clients, including sourcing, design and fulfillment
Implemented trade show concepts for clients, from booking
to design and installation
Contributed brand right copy for packaging, website and
other collateral when needed
Primary manager of third-party web development firms
Provided design support for design team when needed
Managed studio operations and supervise business
services provider(s)
Victoria's Secret Beauty
Art Director
from 04.2013 to 05.2016
Created graphic concept(s) inspired by the overall vision for each season appropriate for 2D packaging
Art directed a team of up to (4) designers to create appealing gift packages for target consumer
Developed innovative packaging structures along with
design team for each season
Worked closely with business merchants to analyze market trends and ensure budgets allotted were met
Coordinated with creative operations to ensure all packaging details were correct prior to release
Partnered with sourcing team and vendors to ensure quality
of finished goods met brand standards
Collaborated with marketing and web teams to develop brand right market introductions
Martha Stewart Crafts
Art Director
from 09.2007 to 04.2013
Translated overarching brand aesthetic into seasonal and occasion-specific themes for the crafting market
Ideated and/or revamped crafting products and tools
not currently available in market to expand product line
Art directed a team of up to (7) designers to produce 40
to 60 craft specific products per launch for retail sale
Developed innovative packaging structures with design
team for each launch
Added freelance talent to team when appropriate to meet seasonally adjusted demand
Presented product line to retailers each season
Worked with product managers across multiple categories
Planned and art directed brand-appropriate packaging and marketing photo shoots for each launch
Art directed crafting videos for select products
Oversaw all packaging and product file production
Partnered with domestic and international vendors to
ensure quality of finished goods
Coordinated with marketing team to develop marketing plans for select product launches
Provided product merchandising options to retailers
slover [AND] company
Senior Designer
from 12.2000 to 09.2007
Worked with Creative Director and design team to design successful branding, print and packaging design for all clients
Collaborated in the design process by offering multiple solutions for various projects
Facilitated production details for clients and created
mechanical files for release to printers
Assisted as needed on photo shoots for clients
Partnered with design lead(s) on post production details
Comped all samples needed for presentations to client(s)
EDUCATION
Parsons School of Design
BFA, Magna Cum Laude
Major: Communication Design
Minor: Art History
SKILLS
Languages
Portuguese – Proficient
French – Basic
Awards
Communication Arts
Design Annual, 2004
Technology
Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat)
Figma
Microsoft Office 365 (Powerpoint, Excel, Word)
Google Platforms (Slides, Docs, Sheets)
Project Management Software (Asana, Monday, Trello, Wrike)
Arts
Accomplished Letterpress Printer